Fashion and the Metaverse
Fashion has made an appearance in the Metaverse. The Metaverse is a virtual reality that integrates the digital and physical worlds, redefining how we use technology. It’s not some far-off reality; we’ve already arrived.
Digital fashion is appealing, particularly to younger consumers, due to its low environmental impact. Generation Z is well- known for advocating for and investing in environmentally friendly clothing. With increasing calls to reduce the environmental impact of fashion, digital fashion presents an obvious option for brands to limit waste while still profiting.
The rise in popularity of digital influencers like ZOE SUGG, a fashion lifestyle blogger with over nine million followers, has introduced us to the world of metaverse via social media platforms like Instagram.
Source: BEN RIGGOTT/COSMOPOLITAN
The Metaverse will also make it easier for smaller designers to break into the market, because all that is required to create and sell digital pieces is access to a computer and the internet. As a result, digital clothing is making the fashion industry more accessible to both sellers and buyers while also addressing the urgent need for sustainability.
Fashion brands are capitalizing on this digital renaissance by introducing virtual clothing designed solely for our digital identities. In March, Gucci released a sneaker designed specifically for online spaces. Brands like Burberry and Louis Vuitton debuted NFT’s or “non-fungible tokens” this year, which are one-of-a-kind animated digital items.
This technology also benefits retailers by recording product ownership on a public blockchain and preventing counterfeiting.
Even though all that is required to create and sell digital pieces is access to a computer and the internet, the metaverse will also make it easier for smaller designers to break into the market. As a result, digital clothing makes the fashion industry more accessible to both sellers and buyers, while also addressing the vital need for sustainability.
Fashion and the Metaverse’s gaze are fixed on the future as the Metaverse’s approaches and the lines between reality and virtual continue to blur.
Fashion will evolve in lockstep with technological advancement.